The Creative Shield

The Branding Iceberg

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The IP Branding Iceberg

The Branding Iceberg Everyone sees the name, the vibe, the logo. But what protects it is what’s beneath the surface and is the foundation of the entire brand. This is the IP Branding Iceberg Because creative work deserves more than just visibility, it deserves protection. Dive deeper at The Creative Shield Toolkit to learn more … Read more

I Want My Name to Mean Me

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Creative Identity

Creative Identity | I Want My Name to Mean Me This is a piece on creative identity I wrote back in 2014, and it still holds today, perhaps even more significant with the advent of fakes and imposters everywhere. The creative identity within all of us should always shine through in everything we do, and … Read more