The Branding Iceberg Everyone sees the name, the vibe, the logo. But what protects it is what’s beneath the surface and is the foundation of the entire brand. This is the IP Branding Iceberg Because creative work deserves more than just visibility, it deserves protection. Dive deeper at The Creative Shield Toolkit to learn more … Read more
Creative Identity | I Want My Name to Mean Me This is a piece on creative identity I wrote back in 2014, and it still holds today, perhaps even more significant with the advent of fakes and imposters everywhere. The creative identity within all of us should always shine through in everything we do, and … Read more
AI Music Licensing | Labels Maybe Selling Your Sound Imagine this: the record label you’re signed to licenses its catalog to an AI music licensing platfrom. That platform uses your music, your voice, your beat, your vibe, to train its system. Suddenly, there’s an AI-generated song out there that sounds a lot like you. You … Read more
The Creative Shield… and Its Echo You work and rework. Draft and delete. Start over and again. You’ve finally shaped something that took years, maybe decades, to fully arrive at, and finally put your name on it. The cover is designed, and you share the idea. You post the first details about your work-in-progress, The … Read more