The IP Branding Iceberg
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The Branding Iceberg

Everyone sees the name, the vibe, the logo. But what protects it is what’s beneath the surface and is the foundation of the entire brand.

This is the IP Branding Iceberg

Because creative work deserves more than just visibility, it deserves protection.

The IP Branding Iceberg

Dive deeper at The Creative Shield Toolkit to learn more about protecting your creative work and go to the USPTO’s IP basics page for deatailed insight..