The Branding Iceberg Everyone sees the name, the vibe, the logo. But what protects it is what’s beneath the surface and is the foundation of the entire brand. This is the IP Branding Iceberg Because creative work deserves more than just visibility, it deserves protection. Dive deeper at The Creative Shield Toolkit to learn more … Read more
Creative Identity | I Want My Name to Mean Me This is a piece on creative identity I wrote back in 2014, and it still holds today, perhaps even more significant with the advent of fakes and imposters everywhere. The creative identity within all of us should always shine through in everything we do, and … Read more
The Creative Docket The Creative Docket is an independent publishing platform founded by Zamani Thomas to support creative ownership and artistic expression. We build tools, books, and experiences that help people protect their work, tell their stories, and navigate their creative journey with clarity and confidence. Our debut publication, The Creative Shield: The Artist’s Guide … Read more